New Samsung Phones Launched in WMC 2008

by Nigel Yap

Samsung has launched multiple lifestyle-focused handsets at World Mobile Congress 2008, led by the new Ultra Edition handset, “Soul”. The other phones launched include, the Samsung P960, Samsung G810, Samsung F400, Samsung F480 and the Samsung i780. Geesung Choi, President of Samsung’s Telecommunication Business, says: “Samsung has developed its mobile brand to offer consumers the best in design and quality. Now, we are ready to add wider choices of mobile phones to match every individual consumer’s need." Adds Choi: “Samsung will continue to offer consumers exciting mobile experiences through innovative technology and design. The product range at this year’s Mobile World Congress shows that we truly understand our customers and what they desire from their mobile handsets, both now and in the future. Read on for more. Meaning ‘the Sprit of Ultra', Soul is the completion of the Ultra Edition, which represents the pursuit of the perfect balance between looks and features. Slim and lightweight yet still boasting HSDPA connectivity and a 5-mega pixel camera, Soul demonstrates Samsung's leadership in both technology and design. Despite being only 12.9mm thin, it has professional photographic functions including a 5 mega-pixel camera with power LED, face detection, image stabilizer, and Wide Dynamic Range (WDR) for advanced photography. 7.2 Mbps High Speed Downlink Packet Access (HSDPA) is supported for fast browsing and downloading. Enhanced music functions include music library navigation, and ICEpower® digital power amplifier technology by Bang & Olufsen. Magic Touch by DaCPTM enables simple and intuitive navigation of menus by changing the keypad functions depending on each user's needs. Besides Soul, Samsung G810 is the perfect device for those who want to have fully packed multimedia services without compromising mobility and portability. P960 is Samsung's latest DVB-H mobile TV phone, expected to launch around April For multimedia fans who enjoy a professional level of music and camera functionality, Samsung has following choices. F400 is the music-specialized mobile offering the best sound quality with ICEpower® digital power amplifier technology by Bang & Olufsen and a specially designed music navigation key. Beneath its unique dual-slider, there are also impressive hi-fi loud speakers. F480 is a 5 megapixel camera phone with full touch screen. Its sleek and trend-setting design is sure to give ultimate satisfaction to its users. For those who want stylish yet efficient products at work, i780 and many other smartphones based on open operating systems such as MS Windows Mobile, Linux and Symbian are ready to launch.